Shaping our inner world. Corporate brands and culture. M.M. Mok Translated by BEN FOWKES with

Translated by BEN FOWKES with an Introduction by ERNEST MANDEL

Een verdiepend hoofdstuk (hoofdstuk 14) is toegevoegd

algorithmic explanations

the new Enforcer

Shaping our inner world. Corporate brands and culture. M.M. Mok Translated by BEN FOWKES withShaping our inner world. Corporate brands and culture. provides a clear introduction to corporate culture and brand strategy. This hardcover study book focuses on shaping our internal organization and the role of corporate branding in business management. The book is suitable as a reference work and offers an accessible, structured approach to the subject. Readers gain concrete insights into the process of shaping our inner world within organizations.